The world has completely shifted to smartphones. In a tech-savvy era, if your business does not have a mobile app, it will eventually get crushed by corporate behemoths.
From grandchildren to grandparents, everyone has a smartphone in their hands. Therefore, if you need to put your business on the map, develop a mobile app and see the difference.
It is high time you follow the trend as now mobile app revenue is on the upswing and customers are increasingly opting for online shopping over walking into stores.
Even if your webpage is mobile-friendly, it will never provide your consumers with the same streamlined experience as a mobile app.
The idea that only large businesses such as Target, Zara, or Amazon have mobile applications has been debunked. Now, every business, from small to large, has its own mobile app.
VISIBILITY
The essence of a business is the customers. If you want your business to accelerate, you need to reach out to the audience yourself.
With a smartphone app, you can place your brand in the hands of your clients regularly.
The average American spends around 3 to 5 hours each day on their smartphones, with mobile applications accounting for 86 percent of that time.
Therefore, having a mobile application will increase the chances of visibility.
Whether the customers are scrolling through their smartphones or doing anything else, they will certainly come across or use your app.
Customers are more likely to approach your company and use your services if you have an app than if you have a website.
Having a mobile application makes your business easily accessible to people, which increases the chances of impulsive buying.
BRAND AWARENESS
There is no denying the fact that a good Brand Image and Brand Awareness bring thousands of customers. And here is the secret of building a good brand image.
Make an easy-to-use and interesting mobile app. Mobile application is the new billboard that makes your brand visible to a large number of customers in less time.
You may make it trendy, edgy, practical, provocative, or helpful in any way you choose. But make sure to develop an app with features that your consumers will enjoy scrolling through.
Consumers will tend to purchase your product if you can engage them with your app regularly.
In brief, what makes you truly recognised is people seeing or hearing about your brand at least 20 times a day.
This way, they will get to know about your brand and they will shop from your company.
MARKETING TOOL
Gone are the days when companies used to make attractive posters or banners for their promotion. An engaging mobile application is a new promotional tactic.
It is a free marketing tool that you can utilise for the success of your company.
Creating a mobile application will draw customer’s attention towards your brand, and they might end up purchasing a few items.
Moreover, we all know the power of social media. If people like your product, they might market it by liking, commenting, or sharing views of your product for free.
If your mobile application is captivating and easy to use, people might scroll the app even if they do not want to purchase a product, and they might come across some engaging products.
INCREASED SALES
A company's first and foremost aim is to grow revenue. And, for all companies, mobile applications are the key to increasing revenue.
This argument is legitimate, but we don't want it to seem like mere words, so you can observe how the industry leaders have dealt with similar situations.
Dominos Pizza, for example, had a 30 percent increase in online sales when the mobile app was introduced.
More than 40% of all orders are now done using the app, and this number is steadily increasing. Furthermore, Taco Bell's app led to a significant boost in sales.
The nail in the coffin, therefore, is that online orders were 20 percent larger on average than ones done offline.
Here is yet another example of a market leader. Have you ever wondered how Zara’s owner became one of the richest people?
He designed a simple and captivating mobile application that increased 60% of his sales.
ACCESSIBILITY OF SMARTPHONE
Today, every person has a smartphone in his hands. According to the 2016 data, every 2 out of 3 people are smartphone users.
To make it more clear, let’s present the recent data. The 2021 data shows that 80% of the world’s population is smartphone users which might lead to 100% in the coming years.
It indicates that just creating an app of the brand will make it reach out to almost every customer, whether he is your segmented customer or not.
One of the most significant fallacies is that mobile applications only function if your company's primary audience is teenagers.
It was valid when mobile applications were first launched, but statistics today show an entirely different picture.
Smartphones are used by people of all ages. As a result, you may target people of any age group and develop an app.
PERSONALIZATION
Have you ever considered why people are so fond of apps? The explanation is simple and clear. Applications help individuals feel exceptional.
A significant amount of research in the area confirms this.
According to Epsilon, around 80 percent of customers said they prefer a firm that provides individualised experiences.
Furthermore, as per LoyaltyOne's research, 76 percent of participants would want to get customised suggestions based on their previous browsing habits.
Apps may retain your privacy preferences, so you don't have to check in to enjoy a customised experience.
Wish lists, shopping carts, and loyalty programs, when paired with a little personal data are some of the greatest methods to engage the users.
BENEFITS WEBSITE
Here is yet another reason why your company should make a mobile app. Do you have a vivid and colourful website but it hardly shows any customer engagement?
Developing a mobile application can help you solve this issue.
A mobile app of a brand can drive traffic to the website. It directly connects the users to your website.
If executed properly, your app may enhance your website by offering a more personalised experience that is still linked to it.
A mobile app is also critical for retaining consumers' attention to your brand and its products.
Customers who are seeking products on the internet are constantly bombarded with other information and might be sidetracked by other firms' services or ads.
A brand's mobile app, on the other hand, eliminates such distraction because it is purely focused on your brand and products. Therefore, it is the best way to generate new customers.
Once the new customers are satisfied with the product, they will automatically visit the website next time.
COLLECT ANALYTICS
We all know the importance of customer preferences and analytics in a business.
Why waste your time and effort collecting the personal data of users if your mobile application can get the work done for you?
You can get some useful information from your mobile app if you invest some effort upfront and create a data collection plan.
An engaging mobile app, among other things, may help you track installations, sales, user interaction, and items that customers take interest in.
If you keep track of these indicators over time, you can take the help of the information and analytics to build a stronger marketing presence.
You can focus on the goods consumers are more interested in and work on your weaknesses, which may be incredibly useful to your business.
COMPETITIVE ADVANTAGE
If no other argument has persuaded you that your company requires a mobile app, this one should be enough.
Each business nowadays needs a mobile app. All your competitors will certainly be having an engaging and intriguing mobile app.
Although it depends on your business, if a mobile app is required, you must develop one or risk falling behind your competitors.
Furthermore, if you can be innovative with your app, you will be able to outperform your competitors.
Building an app might distinguish you from your competitors and so, more customers will be drawn to you.
BUILD CONTENT
If you truly want to grow your audience and engage new customers to your app, you must create content that is valuable to them.
The easiest method to come up with useful content is to consider what your consumers' most pressing requirements are.
You might be able to expand your market if you can build an app that meets a demand or includes data that isn't available anywhere else.
Benefiting customers with company-specific stuff that they can't get anywhere else is a wonderful strategy to boost downloads and create engagement to your mobile app.
This stuff could be anything, from blog posts to discounts or promotional codes.
The uniqueness will increase the value of your content, causing more users to download and enjoy your app.
GET IN TOUCH WITH OUR LOCAL APP DESIGN, DEVELOPMENT AND APP MARKETING TEAM TO FIND OUT HOW WE CAN HELP YOUR BUSINESS WITH A NEW APP or GIVE OUR LOCAL TEAM A CALL 1300 ANY APP