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WHY YOUR BUSINESS NEEDS TIKTOK


Marketing your product or service on Instagram and Facebook is a non-negotiable

however, using apps like TikTok for marketing is going to set you apart from your

competitors in the marketing space.

The ever-rising popularity of TikTok means it is so easy to market anything to a large

demographic, a demographic you wouldn't reach on other social media platforms.

Not only this, but marketing a product on the app will mean you stand out from the

rest of the content creators as the vast majority are young people who don't have

businesses, apps, or products to market.

Additionally, there are many opportunities to monetise your content on TikTok making

it is well worth your time making videos, from brand deals to influencers to promoting

your product, the opportunities are many in the space.


How does TikTok work?

TikTok, unlike other social media apps uses a unique discovery algorithm, giving

every video uploaded to the app an equal chance to go 'viral' regardless of the overall

popularity of the creator.


This unique algorithm, generally referred to as the 'For You page', allows for the rapid

growth of a creator's social media presence.

The 'For You page' is fundamentally a series of videos made for the viewer based on

their interests (selected by the user upon opening the app for the first time) and their

past viewed, liked, saved, and shared videos.

The fast growth of a creator is a common outcome due to this algorithm and presents virtually unlimited marketing experimentation for those looking to promote or sell products or themselves as a brand.


TikTok also works in a way that there are different genres of content within the app –

some examples are cooking videos (branded "CookTok") or vlogs.


PROTIP: It is important that once you start making videos you stick to your genre of

content and stay consistent to grow your page.


Trends and Viewer engagement

The next step is to start creating content for your business and engaging TikTok users

in your videos. But how do you do this?


First, and most importantly, you need to know how to get your marketing/ branded

videos on the 'For Your page' and how to grow your presence on the app and it's

easy!

The one thing to keep a constant eye on is trending videos and 'sounds', this will help

grow your viewing audience as well as brand awareness across a range of

demographics.

'Sounds' are the different songs or funny sounds on TikTok and to engage

viewers, you must create content to the sounds that are trending or

popular at any given time.

By using these trending sounds, it makes it possible for you as a content creator to

"go viral" and reach a larger audience as well as a range of demographics.

Reaching a range of demographics is made possible on TikTok due to the unique

algorithm which is why it is so easy to grow a large audience quickly.


However, consistency is key, the only way you'll be able to grow as a brand/ persona

on the internet and especially TikTok is by being consistent.

It is the same as any other marketing, by being consistent with your posting

schedule, you will be able to consistently grow your views and keep your audience

interested in your brand, whether that be personal or product.


Monetisation on TikTok

Now, how do you make money on TikTok?

Monetisation on TikTok is easier than you may think, once you reach 10,000 followers

TikTok Creator Fund within the app.


This allows you to receive a commission, in a sense, from each video you post to the

app which depends on the number of views and engagements you get per post.


However, this is not the only way you can earn money on the app, there are other

ways to monetise your content.

You can still monetise your content by doing brand deals, collaborating with other

content creators to promote your brand, or using TikTok ads to advertise your

product or service.


Brand deals

A brand deal on TikTok occurs when a brand reaches out to you as a creator and invites

you to promote their brand/ product in your videos.


The brand, generally aligning with the genre that you fall into on TikTok, will reach out

to you and offer you a sum of money to promote them in your videos.


By promoting the miscellaneous brands, you will get paid, by those brands, to show

your followers about the brand and tell them about it.


Depending on your viewer base and the quality of your promotion, the brand will

generally get more clients because of your advertisement.


You can also use brand deals yourself as a promotional tool.

By reaching out to other content creators on the app you can pay them a sum of

money to advertise your product or service and depending on their following base you

will get more users/ customers because of that promotion.


Collaborating with other content creators

Another way to monetise your content of TikTok is by collaborating with other content

creators to promote your service or product.

This can involve creating videos with other content creators or even just paying them

(generally those creators with a larger viewer/ following base than you) to promote

your brand, giving you more exposure and brand awareness.


The promotion of your brand/ product by someone with more viewer engagement

generally brings in more customers wanting to purchase/ use your service because

they've seen someone famous use it.


Celebrity promotion and endorsements work because they get noticed in the market –

consumers want to feel connected to their idols – so they want to drink what they

drink and eat what they eat and use the same products they use.

Although this way of monetisation on TikTok requires you to pay another creator to

promote your products it also brings more brand awareness, and more viewers to your

videos and more clients purchasing your service or product.


Creator collaboration is used more as a promotional service to obtain more users for

your service/ product than a way just to make money on content creation.


TikTok ads

TikTok Ads, otherwise known as TikTok Promote, is a paid feature within the app that

lets a marketer choose a goal (views, website visits or new followers) and allows you

to promote your service, product, or brand based on that.


There are many places where you can embed a TikTok ad to maximize views and

engagements, these include on the 'For You page', in news feed app placement (ads

within TikTok's other apps—BuzzVideo, TopBuzz, NewsRepublic, and Babe) and within

other creators' videos.

These TikTok ads can cost anywhere from $20-50 USD but expose you to a much

larger audience than one of your normal videos would reach.

This is because these ads can be embedded in a generic TikTok 'For You page',

meaning it will appear across all user's 'For You' page exposing you to a much larger

demographic rather than just your normal viewers.

Then it's just a matter of who watches and engages with it.


How using TikTok benefits your business

Aside from the ease of marketing that it allows, TikTok is currently one of the most


Not only that but due to the sheer volume of users, the range of people (all in

different walks of life) that are available for a business to market to is unlike any other

app in circulation.


The unique algorithm allows for an extensive reach and helps businesses reach a

wider audience than they would on any other platforms.

This is so important for growing not only businesses but also well-established brands

because it helps grow a following base external to your existing customers which is

significantly helpful as it generates customer referrals and overall brand growth.

Social media is so important for growing brand awareness which eventually brings a

growth in monetary acquisition for the business.

So, not only does TikTok expose your business to a larger target audience but it also

brings you awareness as a brand, increases your reach, and provides you with an

opportunity to earn more money.


This is why you need TikTok.


FAQs

How much does it cost to start a TikTok account?

Nothing! It's completely free to get create an account and get started creating

content for your business! Just input your details and make sure you have selected

"public account" so anyone from anywhere in the world can follow you and start

making videos!


How long does it take to go viral on TikTok?

Going "viral" on TikTok doesn't happen in a set amount of time. It can take as

little days to as long as months or even years depending on what content you are

posting. While being easy to use, it can still be difficult to go "viral", you have to make

sure you know what trends are popular and then create your version of them on

your page!


What kinds of videos go viral on TikTok?

If you're looking to go viral on TikTok you have to look out for the trends! Trends are

a specific type of video or 'sound' that is popular at any one time on TikTok and

that many creators use for videos. Trends come and go within one week

and you have to make sure you are creating and posting a video as part of the trend

as soon as you can to get the views and engagements on your posts.


How do I know what the trends are?

Well, it's easy! All you have to do is go onto your own 'For You page' and start

scrolling! Popular videos will show up on your feed and you'll be able to get

a gauge of what videos are doing well and find patterns between them. If the same

sound keeps coming up on your feed with similar videos – you guessed, it – you've

found a trend!


How do I reach out to other creators on TikTok to collaborate?

A lot of TikTok content creators have their Instagram pages attached to their

accounts. Once you get onto their Instagram pages, if they are open to business

inquiries, they will generally have a "contact me" section in their Instagram bio which

you can click on and enquire. Alternatively, you can send them a direct message on

Instagram and enquire that way.


Is it worth marketing my business on TikTok?

Absolutely! Not only does marketing on TikTok bring more awareness to your brand/

service you can also end up earning money for the content you post. A larger audience

size means that you will get more customers depending on who views your videos and

engages with your business from there.


What kind of marketing works best on TikTok?

Unboxings, testing products, and showing examples of services that your business

provides are all good ways to market your brand. Marketing the faces behind the

business by posting funny content also works well to spread brand awareness

as well as encourages people to choose your brand because they have seen the

the personality behind the idea.


PROTIP: You can link your business Instagram account to your TikTok account - by interlinking your accounts you can gain more exposure and increase brand awareness across

multiple platforms.


If you want to talk to a team of expert marketers to help you get started marketing

your business on TikTok and other social media platforms, get in touch with our team. The marketing team at Appifany can help you reach a larger audience and grow your app downloads.

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