The average smartphone conversion rate is up 64% as compared to desktop applications - making it clear that a digital strategy is altogether more important for businesses than just a desktop website. With over 80% of internet users using smartphones, it is more important than ever for businesses to start looking at mobile strategies and applications as a must have for operational growth.
Developing a mobile strategy can be time-consuming - so proper research and processes will result in optimum results. A proper strategy should align with your organisation's vision by initiating the buyer into action, distinguishing your brand from competitors, fitting your budget requirements and most importantly - Engaging users!
What is your strategy?
Your company’s overall strategy should include your vision, goals, target market and organisational mission. This strategy is your long-term approach - you need a proper digital strategy to bring clients to your business and an app can be the perfect tool for long-term success and growth. To add value for your customer make sure that your company’s end goal reaches out to the target demographic (Users) of your app.
App Calculator: How much does it cost to develop a mobile app?
Who are your users?
A mobile touchpoint has the power to enhance the user experience (UX), providing many benefits such as strengthening company reputation with positive brand interactions, improving customer satisfaction, as well as increasing sales and conversion rates.
With the number of smartphone users currently exceeding 2.5 billion worldwide, mobile UX is an essential part of product development. Every decision made during product development should revolve around your users’ needs and motivations. Once you have identified the audience segment (who you want to target), you need to identify their pain points. It’s important to remember when developing a product or service to tailor it to meet the needs of a particular set of users, rather than a generic group.
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Strength, Weakness, Opportunities and Threats (SWOT)
Identifying the environment that your business acts in provides significant insights for your organisation. The best way to analyse the business environment of your organisation is a SWOT analysis. SWOT stands for Strength, Weakness, Opportunity, and Threat. Strength and weakness are internal factors like cash flows, resource pool, the expertise of developers etc. While opportunity and threat are external factors like competition, demand etc. Analyse the resources at your disposal - money, time, people and how you can utilise them effectively.