Becoming a Mobile "Appreneur"

Updated: Apr 12, 2020

If you're planning on becoming a mobile appreneur you're competing with the new addition of over 1,300 apps per day being added to the Google Play Store alone. You've got a little bit a competition right? So you need to be able to stand out from the crowd and get your app noticed on large platforms to a wide audience.


“What does it take to become an appreneur? What tips can you share about creating a successful mobile app?” are questions I often get from aspiring appreneurs here at Appifany. While there aren’t any hard and fast rules, I’ve gathered our own takeaways along with a handful of key strategies and advice from mobile experts and founders who have found success as an appreneur.


You don’t need to aim for hundreds of millions of users (small business friendly). You don’t need to be an engineer (non-technical founders welcome).  There are undoubtedly specific execution steps to successful mobile app development — think app store optimisation, freemium models, source code development — but we’re starting a couple levels up, before you start ringing app developers. 


4 Tips to Becoming an Appreneur:


1. Keep up with the rapidly changing landscape



With changes and emerging trends constantly occurring in the mobile space – from the rising popularity of IoT and wearable apps, to exciting developments in chatbot technology – getting discovered, and gaining consistent traction is proving to be increasingly challenging for appreneurs.


Experienced app entrepreneurs who have weathered the ups and downs of a rapidly changing landscape have a simple advice for staying relevant to the needs of your users: keep learning.

Different appreneurs have their own ways of going about their learning journeys. Brian Wong, founder and CEO of mobile apps reward platform Kiip suggests:

“Choose a few leaders in the space you admire. I think you can learn the most not from the business moguls, but from leaders who are one step ahead of you. You can see what they’ve done and learn from their successes and mistakes. So observe what they’re doing, and find a way to replicate those strategies by working smarter, not harder.”


Chad Mureta, entrepreneur and author of ‘App Empire: Make Money, Have a Life, and Let Technology Work for You’ advises that aspiring appreneurs must first become an “app addict”.

He elaborates on his learning process, which involves “spending at least two to four weeks researching the market,