So you've got your app, now you need to know how to read all the information your users give you. With so many apps out there now, it can be hard to keep users engaged, that's why it's important to understand your users in order to engage with them and grow app user retention.
What exactly is a mobile app analytic tool? It is a platform that records data related to how your users engage with your mobile app. App analytics have become essential to successful app development and user retention strategies.
The metrics that are suggested you track include the number of daily and monthly users, downloads, session times, and other similar information. Without access to data such as this, you cannot not know or understand how users are interacting with your app. To run a successful app business you need to be aware of how to improve your users' experience. From having app analytics and learning from the data collected, you will be able to provide a consistently high level of customer engagement and satisfaction.
Another thing to keep in mind, is that there are three categories of mobile app analytics, each measuring different kinds of data:
Marketing analytics. Measuring click through rate (CTR), traffic source, user demographics, cost per install, app rating and review, etc.
In-App analytics. Measuring session duration, time of use, pathways, app closes, operating systems, etc.
App Performance. Measuring crashes, errors, uptime, carrier and API latency, etc.
Now, onto the Best 2019 Mobile App Analytics Tools available...
Countly
This a great real-time, open source app analytic tool which aims to understand and enhance customer journeys. They track session frequency, geography, custom events, devices and individual users. They also aim to increase user engagement and loyalty with push notification for example.
Google Analytics
Google Analytics is one of, if not the best app analytic tool on the market for measuring and optimising user acquisition and engagement. With this tool you can measure user actions, in-app revenue and payments, demographics, and more. All reports are also really user and reader friendly, which is helpful if all of this seems a little overwhelming.
Localytics
This tool is really aimed at understanding you target audience, which is essential to any successful business. With localities, you can also see how your app is performing against other competitors. You can gather detailed information on users and also create targeted messaging based on cross-data connections.
Apple App Analytics
This tool from Apple is handy in that it can give you exclusive data on your iOS app that no other third party can. Another things is that this tool tracks users by their Apple ID, instead of by device for example, which could be extremely valuable data and a different insight than you could get with other tools.
App Annie
The first thing we should mention about App Annie, is that it's free! This app analytic tool tracks app performance based on things including downloads, revenue, spendings, and usage. An example of something else you can measure is the impact that app updates have on download usage.
Amplitude
This mobile app analytic tool will help you figure out just what it is that makes your users tick. It's also used by some well known companies such as PayPal. Through Amplitude you can track product data, receive behavioural reporting, benchmarking app features against each other, and more. Amplitude is a growth engine, rather than just an analytic tool; they aim to help grow your audience and in turn your business.
Firebase
Firebase is a comprehensive tool that delivers thorough app analytics. And another bonus, like App Annie, it's free! And similar to Amplitude, but perhaps not to the same extent, Firebase is a growth platform too. With this tool you can receive reporting on up to 500 events, measure user engagement with push notifications and more.
There are even more mobile app analytic tools out there to use, but we at Appifany had to narrow down the list a bit. There's no right or wrong answer to which app analytic tool you should use. When considering which one, think back to the three categories of app analytics and what type of data you are wanting to collect. Budget may also be a factor in which tool you decide to use. Some can get quite pricey while others are free. If you don't have much money to spend on this stuff, it is recommended to put some money towards app analysis. It's such a key part to developing and increasing user acquisition, engagement and retention. Do some research on which tool you want to use and do a free trial if you can.
//If you found this article helpful, check out our recent one on 10 Tips to Get More App Downloads.