How to Think of the Next Big App Idea

Updated: Aug 20, 2019

There's no need to overcomplicate your ideas and strategies when it comes to making a mobile app. You may end up trying to include too many features, create a confusing customer user experience (UX), and end up with a more costly app to maintain. We're not building Swiss Army knives here, so keep it simple!

When we think about successful apps, it’s usually the most simple and easy to use apps that come to mind, like Dropbox, Uber, and even Instagram. All are quite effortless in understanding how to use it. Even Steve Jobs quoted that “Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

Here's some tips from us here at Appifany on how to think of the next big app idea...

Be a creative idea machine

Taking note from best selling author James Altucher, one of the best ways to think of app ideas is to become an idea machine. Be continuously thinking of new app ideas. If you hear of a gap in a certain market, think about an app you could create to fill that gap. If a friend comes to you with an issue that isn't being solved using current apps or other resources, think of an app that they could use.

There's so many situations that arise every day that an app could be used for. It's just a matter of being creative and being an idea machine! Not all ideas are going to be great, and most aren't to be honest. But it's still an idea, and it's still getting your creative juices flowing.

Part of this is also working on your problem solving skills. If you can identify problems in markets or other areas of life, then the next step is identifying the solution. The app is the solution, so how will it address the issue or need? Again, be creative in your problem solving process. People like to be surprised and apps are no exception.

Daniel Kempe, founder of hand-curated content suggestion platform Quuu elaborates in a Forbes article: “It’s not about the search for ideas, it’s identifying problems or gaps with existing products or services. Ideas are tough to come by, at least good ones are. But problems, they’re everywhere! Almost every product or service you use on a daily basis was created to solve a problem.”

Blog articles, blog comments, forums, discussion boards and other similar resources are also a great way to interact with potential users or target audience. Take note of common problems and issues that are being discussed, and don’t hesitate to post comments or start a new thread around any questions you might have – this could spark off conversations that will shed light on problems that you weren’t previously aware of.

Watch what your competitors are doing