Let's start with the basics... for those of you who don't know SEO stands for search engine optimisation. Most of us know that this essentially means how to rank higher on search engines, but once you start looking at what really goes into SEO, it can get pretty complicated. Living in the age of digital business as we do at the moment, you should at least have a basic understanding of how SEO works. By ranking higher on search engines, you are giving your product or business the best visibility possible to your users and others searching for similar things. So, to help you out, here at Appifany we've put together our most frequently asked SEO questions and answers.
Because there's so much that goes into SEO, it's a constant learning journey. And keep in mind as well that SEO strategies and tactics are different for every business and also industry. There are of course general strategies that are helpful to all, but do some research into your particular niche as well. Keep reading blog articles such as this to learn as much as you can. If you can also find out what SEO tactics your competitors are using, this will be extremely valuable in understanding how to compete with them in this space.
If you need an extra helping hand with implementing the correct SEO strategies to generate more user acquisition, engagement and conversions, here at Appifany we can help you out! We have a partnership program where we can help take your business to the next level by working together to improve your SEO and profits!
The Most Frequently Asked SEO Questions and Answers
1. Why is SEO important?
Essentially, the higher you rank on search engine platforms, the more traffic you will generate to your website resulting in more business. That's the aim anyway.
2. How does SEO work?
As I said above, there are a lot of different things that go into search engine optimisation. Search engines look at what results are most relevant to the search, what webpages have the highest quality score, etc. Really, a search engine is trying to give their users the best results to match their search terms. Therefore, if your website is search engine optimised, search engines will read it as relevant and of high quality. These are just a couple of the main things that will benefit from proper SEO strategies.
3. Can I do SEO on my own?
Yes you can. If you are willing to do quite a bit of research on your own to really improve your SEO, then you should be able to do fairly well with it. No one knows an exact, perfect SEO formula or strategy to ensure your website is the highest organically ranking one. However, there are so many different little tricks and factors that go into it! By knowing as much as you can and continuously learning is the best way to ensure SEO improvement on your own.
Getting on top of your SEO though can be quite intimidating with everything that goes into it. Also a strategy that works really great for one thing or one business may not work so well for another. If SEO isn't something you feel comfortable trying to tackle on your own, contact us here at Appifany. We can help improve your SEO and in turn your business traffic and hopefully profits.