Gone are the days when the smartest thing about our phones was their ability to take pictures.
Today’s tech offerings include a range of highly evolved features from folding and touch screens to facial recognition and GPS tracking resulting in a fully personalised minicomputer that sits comfortably in the palm of your hand.
The 21st century population has welcomed this revolution with outstretched hands, as carrying a smartphone in your pocket has made life easier than ever.
The invention of mobile apps in 2007 (launched alongside the iPhone) escalated and broadened the scope of the mobile tech market in a way that was unprecedented.
In the following 16years mobile apps have grown in their own right into a USD155 billion-dollar industry (2019) and with the ever-rapid improvements made in this space, the technology has also diversified resulting in three different types of apps on offer; the web, hybrid and native apps.
Below we’ll break these down in further detail and why one may be more suited to your business over another.
With the app industry changing constantly, it is crucial for the business sectors to keep an eye on the changing technologies to be constantly offering a premium customer experience.
Let's dig in and understand more about Web, Hybrid and Native Applications.
Firstly, What Is An App?
An app or an application is software that can be run on your computer and easily downloaded onto your smartphone or a tablet. It is generally customisable with pre-programmed two-way communication.
Business compatible apps such as accounting, booking or design apps can help to run the business more efficiently while reducing costs. They can also increase the productivity of the organisation as well as extending the reach of your business.
These apps are penned down in a particular programming language for only a specific operating system. Most of the smartphones either have iOS or Android Operating system.
Native apps are built to run on one specific operating system so to release an app to both Andriod and IOS stores; you will need to build two apps.
These apps also cannot be used for other operating systems. Being native to the software these apps run faster and are built to get the most out of your smartphone features such as Sensors, Camera and contacts.
You can easily spot native apps on Google Play store and on the Microsoft Store as well.
Benefits Of Native Applications:
They have an innovative and interactive user experience (UI/UX).
Faster configuration & fewer compatibility issues.
Better usage of specific functions in the OS.
Disadvantages of Native Apps:
1. Needs a particular codebase for adding up new features.
Utilizes programming languages such as java and swift that are super tough to learn.
Building these applications can be super tough.
These apps have longer release cycles which can be irritating.
Examples Of Native Applications:
Angry Bird Game.
● Kotlin ● Python ● Swift ● C++ ● React ● Objective-C
Web apps are the type of apps that can be easily accessed via an internet browser.
Your phone doesn't require any installation procedure or storage space for using this application. Users can be easily confused between web apps and native apps as they have almost similar features.
One major and the most important difference between these two is that native apps can be used in both online as well as offline modes which is not the case with web apps where you will need to have a proper internet connection for web apps.
Benefits Of Web Apps
Lower business cost.
No installation required.
This app is always updated due to the internet.
Provides great reachability as it can be accessed from anywhere.
Disadvantages of Web Apps:
You cannot use them when you're offline.